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  • Tahun Penerbitan
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  • Format Fisik Dokumen
    Lihat Lebih Banyak
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  • Bahasa
Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Cravens David W
cover
Strategic marketing/ David W Cravens Dan Nigel F Piercy
Komentar Bagikan
Cravens David WPiercy Nigel F

By reading this book you can learn concepts and processes to help your future employer gain a competitive advantage. You will also learn how to examine the components of a marketing strategy which includes customer service technology customer relationships pricingand the global economy." "The cases in the book help you learn how real companies build and implement effective strategies to solve p…

Edisi
-
ISBN/ISSN
978-007-126335-1
Deskripsi Fisik
xv+784hlm.;25cm.
Judul Seri
-
No. Panggil
S 658.81 S