Widely hailed for its contemporary, cutting-edge perspective, this comprehensive, reader-friendly text covers the latest decision support theories and practices used by managers and organizations. …
An elegant and counterintuitive guide to achieving perfect timing Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only w…
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand managemen…