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Efective enterprize and change management/ Alan H.Anderson;Dennis Barker
Effective Enterprise and Change Management focuses on the need for organizations to fuse change management and enterprise in order to grow and innovate. The authors recognise that managers, especially in medium sized and larger firms, need effective business tools to analyse and maintain innovation and market responsiveness. It is vital to understand the importance of the external environment if organizations are to succeed in a fast moving and market-oriented economy. This book is designed to give both the student and manager the skills and techniques to plan, analyze and understand change in the context of the organization evaluate the external environment and competitors to focus on the major threats and opportunities the organization faces understand the structure and internal resources of the organization and the role of stakeholders (internal and external) in its decision making and responsiveness and develop strategies for organizational recovery, growth and change.rnThroughout the book the emphasis is on the application of generic skills and competencies backed by numerous activities and examples.
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