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The rise of the platform marketer:performance marketing with google facebookand twitter plus the latest high growth digital advertising platforms/ Craig Dempster;John Lee

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The Rise of the Platform Marketer helps you leverage the always-on" consumer to deliver more personalized engagements across media channels and devices. By managing these interactions at scale throughout the customer lifecycle with clear strategy for developing the new capabilities tools metrics and processes essential in the age of platform marketing. Coverage includes identity management audience management consumer privacy and compliance media and channel optimization measurement and attribution experience design and integrated technology plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search video display and social media offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools metrics and processes necessary to engage the modern consumer. Gain a deep understanding of Connected Customer Relationship Management. Leverage trends in technology and analytics to create targeted messages. Adjust your company's structure and operations to align with new capabilities. The new era of marketing requires thorough understanding of cCRM along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge and helps you clear a path to full implementation."

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

S 659.14 T

Penerbit

New Jersey : John Wiley & Sons Inc., 2015

Deskripsi Fisik

xii+228hlm.;ill.;23cm.

Bahasa

English

ISBN/ISSN

978-1-119-05972-1

Klasifikasi

659.14

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Cet.1

Subjek

PEMASARAN-SOSIAL MEDIA

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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