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Strategic marketing/ David W Cravens Dan Nigel F Piercy

Cravens David W - Nama Orang; Piercy Nigel F - Nama Orang;

By reading this book you can learn concepts and processes to help your future employer gain a competitive advantage. You will also learn how to examine the components of a marketing strategy which includes customer service technology customer relationships pricingand the global economy." "The cases in the book help you learn how real companies build and implement effective strategies to solve problems. Alsoa wide variety of business environments are featured including domestic and international goods and services and organizations of different sizes. This variety will give you the decision making experience necessary to be successful in the business world today"


Ketersediaan
#
Ruang Sirkulasi Lantai 2 UPT Perpustakaan IAIN Curup (Rak Koleksi Umum) S 658.81 S
M182256
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
S 658.81 S
Penerbit
New York : Mc Graw Hill Companies., 2009
Deskripsi Fisik
xv+784hlm.;25cm.
Bahasa
English
ISBN/ISSN
978-007-126335-1
Klasifikasi
658.81
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN PEMASARAN
Info Detail Spesifik
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Pernyataan Tanggungjawab
-
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Tidak tersedia versi lain

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