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Strategic marketing/ David W Cravens Dan Nigel F Piercy

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By reading this book you can learn concepts and processes to help your future employer gain a competitive advantage. You will also learn how to examine the components of a marketing strategy which includes customer service technology customer relationships pricingand the global economy." "The cases in the book help you learn how real companies build and implement effective strategies to solve problems. Alsoa wide variety of business environments are featured including domestic and international goods and services and organizations of different sizes. This variety will give you the decision making experience necessary to be successful in the business world today"

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

S 658.81 S

Penerbit

New York : Mc Graw Hill Companies., 2009

Deskripsi Fisik

xv+784hlm.;25cm.

Bahasa

English

ISBN/ISSN

978-007-126335-1

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN PEMASARAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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