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Principles of pricing:an analytical approach/ Rakesh V.Vohra Et.All

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

S 658.8 P

Penerbit

America : Cambridge University Press., 2013

Deskripsi Fisik

x+250hlm.;ill.;24cm.

Bahasa

English

ISBN/ISSN

978-1-107-01065-9

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Cet.1

Subjek

PRICING

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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